Alerta Marketing Intelligence

Alerta understands how companies, industries and markets interact to set the key issues on the business agendas of high tech ventures. In today's environment of data overload, imperfect information and decision uncertainty, our consultants will help you to successfully engage your customers, prospects and rivals.

Frank Klomp - Region Europe and Asia

Frank Klomp is the founder of Alerta Marketing Intelligence, located in Eindhoven, the Netherlands. He specializes in creating Marketing Intelligence, enabling marketing strategies and delivering business development, catering to the needs of high technology ventures.

Frank holds a Master's degree in International Economic Relations from the University of Amsterdam and a Bachelor's degree from Staffordshire University. He has 20 years of experience, on the client side and on the agency side, generating value propositions and advising decision makers in manufacturing, banking and the public sector.

Frank previously held senior marketing & intelligence positions at Philips Electronics, working with research consultancies and investment banks in the area of contract manufacturing, surface mount and semiconductor assembly. He is strongly focused on informing strategic alliances, building new business models and developing emerging markets.

Randall Sherman - Region Americas and Asia

Randall Sherman is the founder of New Venture Research and has 25 years of experience in the development and marketing of high technology products. He specializes in consulting with many OEM and emerging firms in their product and business development strategies.

Randall holds a Masters of Science in Electrical Engineering from the University of Colorado and an MBA from the Edinburgh School of Business, Scotland. He has previously been a Network Design Traffic Engineer for Honeywell, and was a founding partner of Lexicom Microsystems, a company offering networked electronic mail products.

Randall subsequently became President and CEO of Lucid Information Services, providing legal, technical and market research services to a wide variety of technology firms. He then founded his own independent consulting practice, New Venture Research, to focus on new product market research, business development projects and M&A consulting services.