Alerta Marketing Intelligence

Market Research and Business Development to optimize strategy and performance

• Alerta's research and consultancy offering is focused on creating customer value through customized and syndicated reports, analysts on call, face-to-face and team meetings. Our research analyzes market trends, vendor positioning, channel trends and technological issues, and includes forecasts and recommendations in many regions and sectors. We are true information brokers and can deliver complex projects to inform the strategic planning efforts of industry executives in search of viable market opportunities.

• Alerta's business development services seek to assist company management in the formation and execution of market capture and product strategies. Our analysts and consultants are multidisciplinary experts capable of assessing customer dynamics and competitive forces, targeting realistic market objectives and perfecting business strategies. They will fine tune your company's product development, optimize pricing, identify and define new sales channels, and, if necessary, explore possibilities for strategic alliances.

Trade Development and Alliance Consulting to explore new and promising frontiers 

• Alerta's trade development services assist companies and governments to understand emerging markets and validate business cases in the European, American and Asian space. We help develop and execute market entry and optimization strategies to create successful businesses in the future. Drawing on our resources and networks, we help maximize geographical expansion or sectoral diversification. We also assist effective sourcing from regional suppliers and help mobilize capital to fund local expansion, while reducing financial and operational risks.

• Alerta's M&A consultancy fosters cross-border mergers, acquisitions and divestments of smaller sized companies in Original & Contract Equipment Manufacturing Services. We search and screen strategic partners to select the best alliance opportunities, plan approaches to suitable candidates, maximize valuation and assist in negotiating transactions that optimize the goals of buyers and sellers. We utilize external financial, legal and tax expertise, when required. Investment search is carried out only if there is no conflict of interest with our existing clients.